This page features panels at SXSW Interactive 2013 that will be presented within the BiT House at the Hilton-Garden Inn.

Additionally - this page includes panels that will take place outside of the BiT House that self-selected BiT as a tag, or have panelists or subject matter that we think is of particular interest to blacks in tech. If you would like to have a panel included on this page, please email the SXSW schedule page url to us at info@wearebit.com.


avatar for Lauren D. McCadney

Lauren D. McCadney

@Lauren D. McCadney (Chicago, IL / Austin, TX) is an accomplished marketing professional with corporate and academic experience.  Currently she is the architect of CDW’s social media strategy. Her reputation as an innovative marketer has resulted in several industry recognitions including being named the “2010 Small Business Marketer of the Year” by the Corporate Executive Board and “2012 Top 25 Digital Marketers” by BtoB Magazine. Prior to joining CDW, she was Assistant Vice President at SBC, where she held leadership positions in Customer Analytics and Research, Marketing, and Sales.  Lauren has taught and guest lectured at top universities including:   University of Texas at Austin, the University of Illinois, George Washington University, and Duke University. Lauren’s passion is working to ensure that a child’s success in life is not dictated by their zip code. As such, Lauren has served on various boards including The Chicago Children’s Advocacy Center, I Have A Dream and Youth Connection Charter School. Lauren holds a Bachelors of Business Administration from Howard University and an MBA from the J.L. Kellogg Graduate School of Management at Northwestern University.