This page features panels at SXSW Interactive 2013 that will be presented within the BiT House at the Hilton-Garden Inn.

Additionally - this page includes panels that will take place outside of the BiT House that self-selected BiT as a tag, or have panelists or subject matter that we think is of particular interest to blacks in tech. If you would like to have a panel included on this page, please email the SXSW schedule page url to us at info@wearebit.com.


avatar for Geraldine Rosa Henderson, Ph.D.

Geraldine Rosa Henderson, Ph.D.

@Geraldine Rosa Henderson (Newark, NJ / Austin, TX / Chicago, IL) first moved to Austin, TX in 2004 when she joined the University of Texas at Austin as an Associate Professor of Advertising. Although she is now an Associate Professor of Marketing at Rutgers Business School, Rutgers University Newark and New Brunswick, NJ, she still also lives in Austin, TX. Her primary areas of research include marketplace diversity, digital marketing, and consumer networks (cognitive and social).  In particular, she has conducts research on and about online communities (also known as Virtual Support Communities) in which otherwise marginalized and/or or ostracized individuals portray virtual ethnicity and find fictive kinship. She has authored over 50 publications.  Prior to pursuing her Ph.D., she worked for several years at IBM in Relationship Marketing (specializing in the Healthcare, Insurance, and Pharmaceutical Industries) and briefly in Brand Management at Kraft Foods. She considers herself a “Doctorpreneur” since she often serves as a marketing consultant and a research moderator. She received her Ph.D. and MBA in Marketing from Northwestern University’s J. L. Kellogg School of Management and her B.S. in Electrical Engineering from Purdue University.  


My Moderators Sessions

Sunday, March 10

9:30am CDT