This page features panels at SXSW Interactive 2013 that will be presented within the BiT House at the Hilton-Garden Inn.
Additionally - this page includes panels that will take place outside of the BiT House that self-selected BiT as a tag, or have panelists or subject matter that we think is of particular interest to blacks in tech. If you would like to have a panel included on this page, please email the SXSW schedule page url to us at firstname.lastname@example.org.
In the interactive age, the ability to speak authentically to diverse consumer segments has gotten more important. Advertising is no longer a one-way conversation. It is far more difficult to fake relevancy. Yet, Madison Avenue creative departments remain unfriendly to a large percentage of Americans, including women. And advertising agencies that specialize in those consumer segments are marginalized.
We seek to gain insight and understand the questions below: