This page features panels at SXSW Interactive 2013 that will be presented within the BiT House at the Hilton-Garden Inn.

Additionally - this page includes panels that will take place outside of the BiT House that self-selected BiT as a tag, or have panelists or subject matter that we think is of particular interest to blacks in tech. If you would like to have a panel included on this page, please email the SXSW schedule page url to us at info@wearebit.com.


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Sunday, March 10 • 1:30pm - 2:30pm
Sorry, Your Brand Voice Doesn’t Speak To Me LIMITED

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Limited Capacity seats available

In the interactive age, the ability to speak authentically to diverse consumer segments has gotten more important. Advertising is no longer a one-way conversation. It is far more difficult to fake relevancy.  Yet, Madison Avenue creative departments remain unfriendly to a large percentage of Americans, including women. And advertising agencies that specialize in those consumer segments are marginalized.

We seek to gain insight and understand the questions below:

  1. Is it more important to have diversity in staff or consumer segments served? Do you have to employ them to speak to them?
  2. Define “multicultural.” Is it a bad word?
  3. Do we think there will be a rise in agencies that speak to women only?
  4. What do most advertisers do wrong?
  5. Why is it so hard to diversify the creative department?
  6. What is wrong with speaking to consumer segments?
  7. Who is doing it right?
  8. How do you create a true “All-American” brand voice? Do you need a general market agency and a black agency and an Asian agency? Or should a general market agency be able to cover it all?

avatar for Ayeshia Toy

Ayeshia Toy

HR Generalist, GSD&M
@Ayeshia Toy is a mid-level HR professional with a recent MBA degree and PHR certificationr. She is an initiator of new methods to improve workflow especially through interdepartmental alliances. An adept project manager excelling at managing concurrent and overlapping assignments... Read More →

avatar for Craig Brimm

Craig Brimm

@Craig Brimm is currently Associate Creative Director at Sanders\Wingo Advertising in Austin, TX.  Previously Creative Director and founder of Culture Advertising Design in Atlanta, Georgia. Over the past 15 years his work has included television, video, and radio advertising spots for Ford Mot... Read More →
avatar for Perry Fair

Perry Fair

Chief Creative Officer, JWT Atlanta
@Perry Fair is Chief Creative Officer at JWT Atlanta. He was ranked as one of the top 25 young advertisers in America by the AAF. At JWT Atlanta he oversees accounts including Transamerica, the United States Marine Corps, FEMA, SCANA Energy, Shell, the U.S Virgin Islands and Jiffy Lube. He has bee... Read More →
avatar for Shanteka Sigers

Shanteka Sigers

Senior Vice President Executive Creative Director, SandersWingo
Shanteka Sigers created and sold her first ad to Lawson’s Cleaners when she was in fifth grade. She graduated from Northwestern University with a B.S. in radio television and film, and with a push from veteran ad man, Ron Kaatz, she became a copywriter. Recently she was named one... Read More →

Sunday March 10, 2013 1:30pm - 2:30pm CDT
BiT House | Red River Room Hilton Garden Inn, 500 N Interstate 35

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