This page features panels at SXSW Interactive 2013 that will be presented within the BiT House at the Hilton-Garden Inn.
Additionally - this page includes panels that will take place outside of the BiT House that self-selected BiT as a tag, or have panelists or subject matter that we think is of particular interest to blacks in tech. If you would like to have a panel included on this page, please email the SXSW schedule page url to us at firstname.lastname@example.org.
In May 2012 the US Census Bureau reported that for the first time in history minority newborn children outpaced whites, ushering in the new American reality known as “The Minority Majority”. For many, the Bureau’s observation was little more than confirmation of a cultural shift building in the US for several decades.
Without mistake, the infusion of minority cultures has made a vibrant and certain mark on TV, music, language, food and even names in this country. Yet the digital strategies of countless (otherwise) forward-thinking companies fail to account for this new reality, limiting their ability to genuinely connect with contemporary American consumers. How does your digital strategy compare?
Through an inventive analysis of data we will construct the case for a break from traditional “general market” advertising, learn from some unfortunate missteps, and explore opportunities for improved marketing in today’s new America.