This page features panels at SXSW Interactive 2013 that will be presented within the BiT House at the Hilton-Garden Inn.

Additionally - this page includes panels that will take place outside of the BiT House that self-selected BiT as a tag, or have panelists or subject matter that we think is of particular interest to blacks in tech. If you would like to have a panel included on this page, please email the SXSW schedule page url to us at info@wearebit.com.


Back To Schedule
Sunday, March 10 • 11:30am - 12:30pm
More Than A Happy Hour: Event Hosting As a Brand Building Strategy LIMITED

Sign up or log in to save this to your schedule, view media, leave feedback and see who's attending!

Limited Capacity seats available

It's a proven fact - people love events. What's more? They also are a prime opportunity to build your brand. No matter what your business niche is, there is an opportunity to gather your customers, clients or readers for a meaningful IRL experience, create a new source o revenue, and build community and your brand. This workshop will guide you through the process of coming up with an event focus and theme; soliciting potential partners and sponsors; and the logistical components of putting on an event.

Material That We’ll Cover:

  1. Every successful event has a defined purpose. In this session, we’ll discuss the importance of pinpointing a specific goal and how to identify a realistic mission for your event in line with the ROI objectives for your brand.
  2. Your event is only as good as the guest list. We’ll cover what you need to know about your audience and/or target market to produce an event that will resonate with them, entice them to buy tickets and/or show up, AND attract event sponsors.
  3. Cocktail party? Workshop? Luncheon? Conference? Retreat? The event format must reflect your brand goal. We’ll discuss the thought-process behind determining what kind of event works for your brand’s mission and target market.
  4. We realize that all business owners are not necessarily skilled at producing events; we’ll walk through HOW to get it all done, from sourcing vendors to venue considerations to marketing by taking a look at the logistics of hosting a successful event.
  5. Getting people to show up is 90% of the battle! The good news is that we have social media on our side. We’ll share tried-and-true social media promotion tactics that will help you to spread the word about your event organically and inexpensively.

avatar for Stacey Ferguson

Stacey Ferguson

Chief Curator, Blogalicious
Featured in The Washington Post, EBONY, Black Enterprise, Southern Living, and on NPR, The Tom Joyner Morning Show, Mashable, FOX, The Root, and more, Stacey is a sought-after influencer coach, media personality, digital brand strategist, content creator, public speaker, and Chief... Read More →

avatar for Xina Eiland

Xina Eiland

@Xina Eiland is the owner of X+PR, a results-driven public relations and new media agency. A seasoned communications professional with more than 15 years of experience, Xina specializes in media relations, outreach and strategy development. In addition to specializing in media and community... Read More →
avatar for Demetria Lucas

Demetria Lucas

Owner, A Belle in Brooklyn
Affectionately known as "Belle”, @Demetria L. Lucas is the author of A Belle in Brooklyn: The Go-to Girl for Advice on Living Your Best Single Life (Atria); the creator of the award-winning personal blog ABelleInBrooklyn.com; and the founder of Coached By Belle, a boutique life-coaching service, where Demetria helps clients improve their personal and professional lives. Demetria is also a contributing editor for The Root, where she pens a weekly dating and relationship advice column, "Ask Demetria”, and is... Read More →

Sunday March 10, 2013 11:30am - 12:30pm CDT
BiT House | Red River Room Hilton Garden Inn, 500 N Interstate 35

Attendees (0)