This page features panels at SXSW Interactive 2013 that will be presented within the BiT House at the Hilton-Garden Inn.
Additionally - this page includes panels that will take place outside of the BiT House that self-selected BiT as a tag, or have panelists or subject matter that we think is of particular interest to blacks in tech. If you would like to have a panel included on this page, please email the SXSW schedule page url to us at email@example.com.
Advertising industry leaders from the brand, agency and technology sides will gather to discuss how terms like “general market” and “mainstream” are no longer valid and to reveal the ways they, as leaders, have adjusted given this new reality. Join Detavio Samuels – President of GlobalHue Detroit, Andrew Hampp – Advertising and Marketing Editor of Billboard Magazine, Seiji Carpenter – VP of David Binder Research, Greg Warren – VP of Creative at Walmart, Kim Adams House – Head of Jeep Advertising at Chrysler, and Richie Cruz – Lifestyle Marketing Specialist at Pepsi in this revealing discussion of what happens when the mainstream dries up.