Loading…
This event has ended. View the official site or create your own event → Check it out
This event has ended. Create your own

This page features panels at SXSW Interactive 2013 that will be presented within the BiT House at the Hilton-Garden Inn.

Additionally - this page includes panels that will take place outside of the BiT House that self-selected BiT as a tag, or have panelists or subject matter that we think is of particular interest to blacks in tech. If you would like to have a panel included on this page, please email the SXSW schedule page url to us at info@wearebit.com.

 

View analytic
Saturday, March 9 • 2:30pm - 3:30pm
ADVERTISING EXPOSED: What Happens When the Mainstream Dries Up? LIMITED

Sign up or log in to save this to your schedule and see who's attending!

Limited Capacity seats available

Advertising industry leaders from the brand, agency and technology sides will gather to discuss how terms like “general market” and “mainstream” are no longer valid and to reveal the ways they, as leaders, have adjusted given this new reality. Join Detavio Samuels – President of GlobalHue Detroit, Andrew Hampp – Advertising and Marketing Editor of Billboard Magazine, Seiji Carpenter – VP of David Binder Research, Greg Warren – VP of Creative at Walmart, Kim Adams House – Head of Jeep Advertising at Chrysler, and Richie Cruz – Lifestyle Marketing Specialist at Pepsi in this revealing discussion of what happens when the mainstream dries up.


Moderators
avatar for Detavio Samuels

Detavio Samuels

GlobalHue
@Detavio R. Samuels, President at GlobalHue-Detroit, is an accomplished marketer with experience on both the client and agency side of the business. He spends his time dedicated to one purpose: unlocking human and brand potential. In his current capacity, Samuels is responsible for the overall management, strategic vision and growth of the accounts within the Detroit office covering automotive, lending, insurance, sports, public sector... Read More →

Panelist
avatar for Seiji Carpenter

Seiji Carpenter

VP, David Binder Research
@Seiji Carpenter specializes in quantitative analysis for David Binder Research – a leading research and consulting firm. In his non-research life, Seiji has become a recognized leader in the nationwide effort to mobilize more young people to get involved in politics. He also writes for Flavorpill which provides “filtered cultural stimuli” from key global cities.
avatar for Richie Cruz

Richie Cruz

Lifestyle Marketing Specialist, PepsiCo
@Richie Cruz leads all lifestyle-focused digital and experiential marketingprograms across the family of LRB brands – including Pepsi, Mountain Dewand Brisk. Prior to working with PepsiCo, Cruz spent several years as aDigital Marketing Strategist for companies such as AgencyNet, VitalMarketing and Virgin Records.
AH

Andrew Hampp

Senior Branding Correspondent, Billboard
Andrew Hampp is Billboard’s senior correspondent, focusing on the intersections of music, branding, advertising and business. Since 2011, he’s helped unearth trends and report cover stories on notable personalities from Guy Oseary, Troy Carter & Scooter Braun to features on P!nk, Mariah Carey and Ryan Tedder to this year’s Power 100 chart-toppers Beyonce & Jay Z. Previously, he spent five years covering media, entertainment and marketing... Read More →
avatar for Kim Adams House

Kim Adams House

@Kim Adams House was appointed Head of Jeep Product Marketing Compass and Patriot in 2009. Ms. Adams House is responsible for product positioning, pricing, marketing programs and promotions, brand product requirements and profit planning. She is also responsible for Jeep Brand image, positioning, analysis, accessories, merchandising and owner clubs. | |
avatar for Greg Warren

Greg Warren

@Greg Warren spearheads Walmart’s advertising, design, media and public relations efforts in the US. In his past career he spent 4 years as President of Client Services for Starcom MediaVest Group, overseeing client services for Walmart, Capital One, Starwood, and Continental. 


Saturday March 9, 2013 2:30pm - 3:30pm
BiT House | Red River Room Hilton Garden Inn, 500 N Interstate 35

Attendees (12)