This page features panels at SXSW Interactive 2013 that will be presented within the BiT House at the Hilton-Garden Inn.
Additionally - this page includes panels that will take place outside of the BiT House that self-selected BiT as a tag, or have panelists or subject matter that we think is of particular interest to blacks in tech. If you would like to have a panel included on this page, please email the SXSW schedule page url to us at email@example.com.
Apps are fast becoming as ubiquitous as websites. Whether you are in the entertainment industry, business world or the non-profit realm, mobile applications can play a part in your success. Games have proven to be the most used and often most lucrative form of mobile applications. Games can be used to complement existing brands, as branding/marketing tools or as stand-alone revenue generators.
This panel addresses selecting the best approach for your company or organization when it comes to creating and distributing your app. It will also address the benefits of effective collaboration between players from different but complementary fields. The audience will walk away with a case study of a successful partnership between a music artist, a non-profit organization and a technology company.
The music artist wanted a mobile gaming app to extend his brand. The non-profit wanted a mobile gaming app that utilized the “gamification of education” and could be used to engage urban youth. The technology company took the input from the two and creatively designed and successfully launched a mobile gaming app that is now available on iOS and Android devices.
Together they made a mobile gaming app, made money and made a difference.